42% of the country is working from home, making direct mail the heavyweight champ of channel marketing
Direct mail is now the daily main event for many Americans. Get the tale of the tape behind direct...
Highly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMI
Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of...
Bank Earns 1,008% Return on Marketing Investment (ROMI) in Five Months
A regional bank sought a cost-effective way to market additional products to existing accounts to grow its loan and...
Turnkey Trigger-Based Solution Delivers Mortgage and Auto Loan Hot Leads to Bank’s Front Door
A portfolio analysis revealed missed mortgage loan cross-sell opportunities for First American Bank. AcquisitionCX™ monitored three main credit bureaus...
Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
Marketing to Millennials (Like a Boss) In 5 Steps
The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics:
Prescreened Loan Offers to Active Borrowers Within One Day
Right now, 3 to 5 percent of your members are shopping for loans. Wouldn’t it be nice to know...
Switch Your Brand Channel to “Omni”
Smart financial institutions have taken advantage of our multichannel age to give their consumers many ways to connect with...