Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall
A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on...
Targeted and Personalized Checking Acquisition Achieves More Than 380% ROMI
A large, regional bank with more than $10B in assets sought a new strategy and a cost-efficient solution to...
Four Reasons to Show Checks — and Check Writers — Some Love (+ Four Ways to Do It!)
Pick one. The figure 18 billion represents: The number of hamburgers sold by McDonald’s® last year. The number of...
The World’s Gone Debit: Here’s How You Can Attain Top-of-Wallet Status
With attractive features like immediate fund withdrawal, chip-enabled protection and cash back, it’s no wonder debit cards are achieving...
Beyond Demographics: How Customer Lifestyle is a Segment All Its Own
Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
What Do You Really Know? How Financial Services Marketers Can Win Using Better Data
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really...
What to Do When Data Breaches Affect Your Institution’s Loan Marketing
On September 7, 2017, Equifax made public a security breach that potentially exposed personal, sensitive information of more than...
These Customer Engagement Initiatives Will Build Trust with Your Institution after Data Breach Events
The potential for identity theft has increased astronomically and financial institutions are doing everything they can to build back...
