Beyond Demographics: How Customer Lifestyle is a Segment All Its Own
Nowadays, it’s simply not enough to match demographics (age, location, annual income) to acquisition campaign marketing efforts. No matter...
Acquiring Account Holders: The Myths Behind Acquisition Marketing
In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know...
Webcast: Household Acquisition: 3 Best Practices for Planning Your Next Marketing Campaign
Discover how Harland Clarke’s Deposit and Household Acquisition Solutions can ensure your next campaign is as targeted - and...
Building Core Deposits the Right Way
Rachel Stephens explains why the timing couldn’t be better to build core deposits, ensuring a stable and sufficient source...
Using Household Acquisition to Address CRA Issues
The requirements of the Community Reinvestment Act (CRA) make acquiring more customers in the low-to-moderate income segment an even...
Promoting Checking? Look Before You Leap
Steve Nikitas explains why financial institutions trying to obtain checking accounts are best served promoting free checking products or...
Does Your CEO Know the Bottom Line Impact of Your Marketing Efforts?
To justify your existence as a marketer, it’s imperative to communicate the positive influence of your marketing spend to...
Generating Fee Income in a Friendly Sort of Way
Going back to the 1980s, net interest margins (NIMs) typically hover between 3-4 percent. So what, you say? Well,...