Multi-Wave Household Acquisition Campaign Results in 340% ROMI
A 19-branch Southeastern financial institution serving more than 120,000 customers with assets of $1.4 billion sought to obtain new...
Millennials Buy Mortgages – But They Want Different Things Than Mom and Dad
So, why is it still so hard for financial institutions to court millennial home buyers? The answer may lie...
Episode 7: Millennials: Who Are They? What Do They Want? Why Are They So Important?
Millennials, millennials, millennials. If you’re like me, you can’t receive an email, read an article, or view a webcast...
Episode 6: Rachel Sets the Rules: Correct, Complete and Current — The Trifecta of Online Search
The success of your bank or credit union depends on consumers finding their way to your front door —...
Episode 5: Rachel Sets the Rules: Not “Either Or” But “Both And”
One indication of this is the rise of location services and store locators on mobile devices. Consumers are using...
3 Mistakes Your Institution is Making When It Comes to Local Search
Think about it: consumers seeking out a local branch’s address or hours of availability can easily be deterred by...
Putting Eyeballs on Your Institution: What to Know About Owned Media
So, what’s the key to establishing engaging content? The short answer is: it depends on the company. But, the...
Episode 4: Rachel Sets the Rules: Why It’s Important to “Know Thyself”
Until these questions are answered, it’s fruitless to start acquiring new account holders. In fact, it can be counterproductive....