Invest Now to Capture Gen Z
The oldest among Gen Z — those born after 1996 — are in the midst of college and on...
Move Over Millennials, Gen Z is Taking Over
In terms of demographic research over the last decade, all the attention has been placed on Millennials—and rightly so....
Millennials Are Still Using Checks – Here’s Why
As it turns out, the theory millennials prefer tech to traditional payments like checks and cash couldn’t be more...
Want to Keep Millennials From Switching Banks? You’ll Have to Sweeten the Deal
The Millennial Disruption Index shows that one in three millennials is open to switching banks in the next 90...
Marketing to Millennials (Like a Boss) In 5 Steps
The largest and most diverse generation are avid borrowers, accessible, loyal, and influential. Consider the following statistics:
What Boomers, Gen X and Millennials Have In Common When It Comes To Banking
Regardless of age or demographic, all account holders want three things from their financial institution. Mobile technology delivers all...
How the Great Recession Has Shaped Generation Z
By 2020, Generation Z will account for one-third of the U.S. population. They’re already bigger than the Baby Boomers...
Why You Shouldn’t Ignore Generation X
Even though we have considerable wealth to drive the economy, we’re sandwiched between two mega-generations, which makes it difficult...