What’s Trending in Lending, Episode 4: How to Market to Today’s New Consumer
Consumers today are financially savvy and have a wide range of options when it comes to choosing a lender....
What’s Trending in Lending, Episode 3: Marketing to Millennials
As the largest living generation, Millennials are in-market for almost every product or service a financial institution offers. Before...
What’s Trending in Lending, Episode 2: Interest Rates
For the past decade financial institutions have not experienced a rising rate environment, until now. How is your marketing...
What’s Trending in Lending, Episode 1: Home Equity
After reaching a near 10-year high most financial institutions are experiencing a drastic drop in origination of new home...
Loan Marketing For 2021 and Beyond
Opportunities for lending have been expanding in recent years as Americans demonstrate a willingness and capacity to borrow more...
Multi-Wave Acquisition Campaign Delivers $86M Total Balances and 340% ROMI
A 19-branch bank in the Southeast sought to not only improve checking account acquisition, but also improve the value...
Recurring Prescreened Loan Marketing Quadruples Lead Generation Response
A West Coast financial institution sought a proactive approach to growing loans that enabled customers to access credit offers...
Improve Mortgage Acquisition and Deliver a Delightful Experience
BMO Harris searched for an automated loan marketing solution to achieve its mortgage loan acquisition goals and support relationship-building...