Personal loans have exploded in popularity and the outlook remains strong. Banks and credit unions are well-positioned to serve the growing consumer demand for personal loans because they have the ability, processes, name recognition and customer loyalty to do so.
Start with a focus on:
- Evaluating your loan application process
- Identifying your target audience
- Executing effective, personalized marketing activities
Download this checklist to help you reach the most qualified in-market consumers for personal loans.